Since I wrote my previous post about Silk Soymilk I have been further researching its peculiar label and package changes. I came across an article that goes into the issue in more detail, which I have briefly summarized in this post.
In January 2009 Silk’s manufacturer (Dean Foods) removed the “Organic” label and subtly replaced it with the word “Natural” (shown above). They kept the packaging and barcode the same despite having “switched to cheaper beans — not genetically modified but likely grown with chemical fertilizer and possibly pesticide.” They also removed all references to ever being an organic product which included a modified list of ingredients and removal of USDA certification. It was so subtle that it took consumers — myself included – several months to notice the difference.
Further proof of how sneaky the change was can be observed in the ingredients list of the old and new versions. The ingredients for the old version of Silk Soymilk Vanilla labeled “Organic” were: Organic Soymilk (Filtered Water, Whole Organic Soybeans), Organic Evaporated Cane Juice, Calcium Carbonate, Natural Vanilla Flavor, Sea Salt, Carrageenan, Vitamin A Palmitate, Vitamin D2, Riboflavin (B2), Vitamin B12. The ingredients for the new version of Silk Soymilk Vanilla labeled “Natural” are: All Natural Soymilk (Filtered Water, Whole Soybeans), All Natural Evaporated Cane Juice, Calcium Carbonate, Natural Vanilla Flavor, Sea Salt, Carrageenan, Vitamin A Palmitate, Vitamin D2, Riboflavin (B2), Vitamin B12. You see how “Organic” is simply replaced with “All Natural” as if the two are synonymous. But they are not synonymous; “Natural” does not mean “Organic” and Dean Foods has now only added to consumer confusion of the two terms.
In addition to changing the labeling on its Silk Soymilk products, completely new packaging as well as new product lines were eventually introduced (detailed and shown below). I think it is quite interesting that you can actually see the old version’s ingredients list on the new product line Dean Foods created called Silk Organic.
- Simply Silk: New product name for Silk Soymilk products that switched from ”Organic” to ”Natural”
- Silk Organic: New product line that replaced Silk Soymilk previously labeled “Organic”
- Silk Wellness: New product line consisting of Silk DHA Omega-3 & Calcium for Brain & Bone Health and Silk Heart Health that replaced the Silk Soymilk Plus line, which consisted of Silk Soymilk Plus Omega-3 DHA, Silk Soymilk for Bone Health, and Silk Soymilk Plus Fiber
I can understand the introduction of new products and overall change in branding as every company routinely evaluates and repositions its marketing for productivity. But this still does not explain the sneaky switch made prior to this and why Dean Foods changed the label of Silk Soymilk from “Organic” to “Natural” in the first place. Apparently the reasoning behind the switch is that ”the company intended to avoid a price increase because of the rising costs of soybeans, transportation and other expenses…. Also, nonorganic varieties are considerably cheaper. Soybeans that haven’t been genetically modified cost $11 to $12.50 a bushel compared with $19 for organic beans, according to Ken Rose, editor of The Organic & Non-GMO Report. That works out to a savings for Dean of 34 to 42 percent.” This would be an adequate reason if the company had not also released a new Silk Organic product line. If the matter was about saving money, why create an additional line instead of just keeping the original product organic?
There is something very sneaky about the whole situation, which has made me so uneasy that I started researching a replacement for Silk or at least something else to experiment with in the meantime. I must say, in spite of it all, not many brands can compare. If I had to choose I would pick Nature’s Promise which is actually slightly better than Silk in terms of content. But then there is the speculation that ”retailers, wholesalers and major ‘organic’ brands [like Silk and Nature's Promise] are continuing to sell milk and dairy products labeled as ‘USDA Organic,’ even though most or all of their milk is coming from factory farm feedlots where the animals have been brought in from conventional farms and are kept in intensive confinement, with little or no access to pasture.”
I have searched far and wide and have finally decided to try Organic Valley, whose “philosophy and decisions are based on the health and welfare of people, animals and the earth.” Although it is not as good (content-wise) as Nature’s Promise or Silk, Organic Valley Soy Milk still provides a good source of nutrition. What’s more is that the company is organic and farmer-owned:
Working with nature is what inspired our original seven farmers to form an organic farming cooperative in 1988. Today our membership has grown to over 1300 family farms, and our high standards shine through in our delicious, award-winning, certified organic foods.
Organic Valley products are available at local healthy food stores as well as more widely known stores like Whole Foods Market, The Food Emporium, Shop Rite, and A&P Supermarkets. So try it if you like. I know I will!
Sasha









